Are retailers leveraging in-store analytics? : an exploratory study
Javier Lorente-Martínez, Julio Navío-Marco and Beatriz Rodrigo-Moya
| Year of publication: |
2022
|
|---|---|
| Authors: | Lorente-Martínez, Javier ; Navío-Marco, Julio ; Rodrigo-Moya, Beatriz |
| Subject: | Brick-and-mortar | In-store analytics | Retail | Technology adoption | Einzelhandel | Retail trade | Ladengestaltung | Store design | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2020-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398085