Are there differing strategies for social media use by winery size in California?
Lindsey M. Higgins, Marianne McGarry Wolf
| Year of publication: |
2017
|
|---|---|
| Authors: | Higgins, Lindsey M. ; Wolf, Marianne McGarry |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 32.2017, 1/2, p. 64-78
|
| Subject: | social media | wine | small businesses | marketing | advertising | wine industry | survey research | descriptive research | Social Web | Social web | Weinbau | Wine industry | KMU | SME | Online-Marketing | Internet marketing | Wein | Wine | Werbung | Advertising | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804273