Are two better than one? : modelling the complementarity between patents and trademarks across industries
Patrick Llerena and Valentine Millot
| Year of publication: |
2021
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|---|---|
| Authors: | Llerena, Patrick ; Millot, Valentine |
| Published in: |
Trademarks and their role in innovation, entrepreneurship and industrial organization. - London : Routledge, ISBN 978-0-367-70664-7. - 2021, p. 184-211
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| Subject: | Patents | trademarks | IPRs | complementarity | supermodularity | innovation | brands | Patent | Innovation | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Markenartikel | Brand | Markenführung | Brand management | Theorie | Theory | Patentrecht | Patent law | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597140