Are we ready for metaverse adoption in the service industry? : theoretically exploring the barriers to successful adoption
Rohit Gupta, Bhawana Rathore, Baidyanath Biswas, Mahadeo Jaiswal, Raunak Kumar Singh
| Year of publication: |
2024
|
|---|---|
| Authors: | Gupta, Rohit ; Rathore, Bhawana ; Biswas, Baidyanath ; Jaiswal, Mahadeo Prasad ; Singh, Raunak Kumar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103882, p. 1-18
|
| Subject: | Barriers | Challenges | Fuzzy AHP | Fuzzy DEMATEL | Metaverse | Service industry | Dienstleistungssektor | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101936