//-->
Managing the advertising process
Kennedy, Sherril Helen, (1976)
Predicting consumer ad preferences : leveraging a machine learning approach for EDA and FEA neurophysiological metrics
Lobo Marques, Joao Alexandre, (2025)
Managing pharmaceutical promotion mix in the rise of social media
Chaudhuri, Malika, (2025)
Advertising and consumer society : a critical introduction
Holm, Nicholas, (2023)