ARTICLES - Divide and Conquer: Rohm and Haas' Response to a Changing Specialty Chemicals Market - By segregating products into make-to-stock and make-to-order supply channels, prioritizing customers, and serving nonstrategic customers through distributors, Rohm and Haas saved millions of dollars.
|Year of publication:||
|Authors:||D'Alessandro, Anthony J. ; Baveja, Alok|
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 30.2000, 6, p. 1-16
D'Alessandro, Anthony J., (2002)
Mascarenhas, Briance, (2002)
Mittal, Neha, (2013)
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