ARTICLES - Marketing Case Study-Practice Management - TEAMING UP FOR THE BOTTOM LINE - When one CPA firm modeled a marketing program on football, it not only brought in business but taught new skills to everyone. from partners on down.
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Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 193.2002, 1, p. 43-48
Brotherton, Phaedra, (2005)
Practice Development - MEYNERS PAYS FOR PERFORMANCE - This is part two of a multipart series in which the JofA chronicles a major business development initiative at Meyners and Co. of Albuquerque, New Mexico. This article describes how the firm links pay to performance to reinforce employee commitment to the practice's growth.
Brotherton, Phaedra, (2003)
Practice Development - MEYNERS MINES ITS TALENT - When Meyners and Co. of Albuquerque set out to sell more services, it soon saw it didn't have the resources to handle an increased workload. The firm's already overworked partners needed a plan to expand capacity ahead of new business. Here's how they prepared the firm.
Brotherton, Phaedra, (2002)
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