ARTICLES - Marketing Case Study-Practice Management - TEAMING UP FOR THE BOTTOM LINE - When one CPA firm modeled a marketing program on football, it not only brought in business but taught new skills to everyone. from partners on down.
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Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 193.2002, 1, p. 43-48
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RE:SEARCH Corporate Integrity Pays Off in Better Performance Organizations that take action and encourage employees to speak up about corporate misbehavior experience fewer workplace violations and higher shareholder returns.
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