ARTICLES - Marketing Clinic - MAKE YOUR FIRM A HOUSEHOLD NAME - This inside look at a Minnesota CPA firm reveals how to transform a firm name into a brand prospective clients will look to when they need professional services
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|Authors:||Brachel, John von|
Journal of accountancy : publication of the American Institute of Certified Public Accountants. - Jersey City, NJ : Inst., ISSN 0021-8448, ZDB-ID 2193590. - Vol. 187.1999, 5, p. 43-48
CREATING A FUTURE - Stuart Kessler, the new chairman of the American Institute of CPAs board of directors, is an outspoken advocate with a strong interest in distinguishing the CPA from the morass of business managers and consultants. He is committed to helping CPAs in all segments of the profession create their own future by taking advantage of new opportunities in the marketplace.
Brachel, John von, (1997)
Brachel, John von, (1996)
What Price Apprenticeships? - In the throes of the most serious recession since 1945, German companies continue to spend about 2 percent of their payroll on apprentice training. Does it still make sense?
Brachel, John von, (1994)
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