ARTICLES - The Response of the 'New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc
| Year of publication: |
2000
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|---|---|
| Authors: | Money, R.Bruce ; Colton, Deborah |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 35.2000, 2, p. 189-205
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