ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
|Year of Publication:||
|Contributors:||Green, Paul E.; Krieger, Abba M.; Wind, Yoram|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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