ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
|Year of Publication:||
|Contributors:||Green, Paul E.; Krieger, Abba M.; Wind, Yoram|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
By: Green, Paul E. Published: (2002)
Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
By: Wind, Yoram Published: (2002)
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
By: Krieger, Abba M. Published: (2003)