Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Patrick Mikalef, Najmul Islam, Vinit Parida, Harkamaljit Singh, Najwa Altwaijry
| Year of publication: |
2023
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|---|---|
| Authors: | Mikalef, Patrick ; Islam, Najmul ; Parida, Vinit ; Singh, Harkamaljit ; Altwaijry, Najwa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-11
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| Subject: | AI competencies | Artificial intelligence | B2B marketing | Core competencies theory | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Kernkompetenz | Core competency | Unternehmenserfolg | Firm performance | Kompetenz | Competence | Lieferantenmanagement | Supplier relationship management | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304062