Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Year of publication: |
2023
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Authors: | Mikalef, Patrick ; Islam, Najmul ; Parida, Vinit ; Singh, Harkamaljit ; Altwaijry, Najwa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-11
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Subject: | AI competencies | Artificial intelligence | B2B marketing | Core competencies theory | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Kernkompetenz | Core competency | Wettbewerbsvorteil | Competitive advantage | Kompetenz | Competence | Lieferantenmanagement | Supplier relationship management |
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