Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Wilson Ozuem and Michelle Willis
| Year of publication: |
2024
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|---|---|
| Authors: | Ozuem, Wilson ; Willis, Michelle |
| Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 3-26
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| Subject: | Artificial intelligence | Automation | Creativity | Customer engagement | Innovation | Personalisation | Virtual realities | Künstliche Intelligenz | Kreativität | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Automatisierung | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-35589-9_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529058