Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Chiwaridzo Option Takunda, Adeyinka Kehinde Iyioluwa
| Year of publication: |
2024
|
|---|---|
| Authors: | Takunda, Chiwaridzo Option ; Iyioluwa, Adeyinka Kehinde |
| Published in: |
AI-driven marketing research and data analytics. - Hershey, PA : IGI Global, ISBN 979-8-3693-2165-2. - 2024, p. 98-117
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Werbung | Advertising | Werbeplanung | Advertising planning | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Simbabwe | Zimbabwe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2165-2.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558894