Artificial intelligence-driven music biometrics influencing customers' retail buying behavior
Waymond Rodgers, Fannie Yeung, Christopher Odindo, William Y. Degbey
| Year of publication: |
2021
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|---|---|
| Authors: | Rodgers, Waymond ; Yeung, Fannie ; Odindo, Christopher ; Degbey, William Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 401-414
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| Subject: | Artificial intelligence | Atmospherics | Cognition | Emotion | Music | Retail | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Musik | Kognition | Musikwirtschaft | Music industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494275