Artificial intelligence ecosystems for marketing communications
Edward Malthouse and Jonathan Copulsky
| Year of publication: |
2023
|
|---|---|
| Authors: | Malthouse, Edward ; Copulsky, Jonathan R. |
| Subject: | customer data | digital content assets | digital environments | IT infrastructure | machine learning algorithms | Künstliche Intelligenz | Artificial intelligence | Digitalisierung | Digitization | Digitale Güter | Digital goods | Marketingmanagement | Marketing management | Marketing | Algorithmus | Algorithm | Kundendaten | Customer data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2122249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233933