Artificial intelligence in corporate communications : determinants of acceptance and transformative processes
Karolin Kelm and Michael Johann
| Year of publication: |
2025
|
|---|---|
| Authors: | Kelm, Karolin ; Johann, Michael |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 30.2025, 1, p. 124-138
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| Subject: | AI | Artificial intelligence | Corporate communications | Digital transformation | Mirco-institutionalism | Public relations | Strategy | Technology acceptance | Künstliche Intelligenz | Öffentlichkeitsarbeit | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption | Interne Kommunikation | Internal communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-04-2024-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272638