Artificial intelligence in customer relationship management : a systematic framework for a successful integration
Cristina Ledro, Anna Nosella, Andrea Vinelli, Ilaria Dalla Pozza, Thomas Souverain
| Year of publication: |
2025
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|---|---|
| Authors: | Ledro, Cristina ; Nosella, Anna ; Vinelli, Andrea ; Dalla Pozza, Ilaria ; Souverain, Thomas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 199.2025, Art.-No. 115531, p. 1-21
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| Subject: | AI-CRM Integration | Artificial intelligence (AI) | Customer engagement | Customer relationship management | Explorative research | Marketing strategies | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015444014