Artificial intelligence in interactive marketing : a conceptual framework and research agenda

James W. Peltier, Andrew J. Dahl and John A. Schibrowsky

Year of publication:	2024
Authors:	Peltier, James W. ; Dahl, Andrew J. ; Schibrowsky, John A.
Published in:	Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 1, p. 54-90
Subject:	Information technology \| Human-computer interaction \| Interactivity \| Information systems \| Online metrics \| Computer-mediated communication \| Computer-mediated environments \| IT management \| Digitalizations \| Marketing information systems \| Data privacy \| Informationstechnik \| Datenschutz \| Data protection \| Online-Marketing \| Internet marketing \| Künstliche Intelligenz \| Artificial intelligence \| Informationssystem \| Information system \| Social Web \| Social web \| Marketingmanagement \| Marketing management \| Computerunterstützung \| Computerized method \| IT-gestütztes Marketing \| Computer-assisted marketing \| Electronic Commerce \| E-commerce \| Betriebliches Informationssystem \| Business intelligence system \| Beziehungsmarketing \| Relationship marketing \| Interaktive Medien \| Interactive media \| Digitalisierung \| Digitization

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JRIM-01-2023-0030 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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