Artificial intelligence in live streaming : how can virtual streamers bring more sales?
Yaping Chang, Han Wang, Zhenjiang Guo
| Year of publication: |
2025
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|---|---|
| Authors: | Chang, Yaping ; Wang, Han ; Guo, Zhenjiang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104247, p. 1-14
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| Subject: | Human streamers | Live streaming commerce | Product information | Promotional information | Virtual streamers | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Virtuelle Organisation | Virtual organization | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104247 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441735