Artificial intelligence in marketing and consumer behavior research
TaeWoo Kim, Umair Usman, Aaron Garvey, Adam Duhachek
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Taewoo ; Usman, Umair ; Garvey, Aaron ; Duhachek, Adam |
| Publisher: |
Boston : now |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Künstliche Intelligenz | Artificial intelligence |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 97 Seiten Illustrationen |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 18, issue 1 (2023) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-1-63828-266-2 |
| Other identifiers: | 10.1561/1700000078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014388894