Artificial intelligence in marketing : from computer science to social science
Stefano Puntoni
| Year of publication: |
2024
|
|---|---|
| Authors: | Puntoni, Stefano |
| Other Persons: | Grewal, Dhruv (contributor) ; Guha, Abhijit (contributor) ; Becker, Marc (contributor) |
| Subject: | artificial intelligence | bias | social science | Künstliche Intelligenz | Artificial intelligence | Sozialwissenschaft | Social sciences | Informatik | Computer science | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467241282666 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166495