Artificial intelligence in the consumer behavior process in business
Albérico Travassos Rosário
| Year of publication: |
2024
|
|---|---|
| Authors: | Rosário, Albérico Travassos |
| Published in: |
Enhancing and predicting digital consumer behavior with AI. - Hershey, PA : IGI Global, ISBN 979-8-3693-4453-8. - 2024, p. 39-73
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Systematic Literature Review | Systematic literature review | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4453-8.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015115080