Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
Muhammad Bilal, Yunfeng Zhang, Shukai Cai, Umair Akram, Alrence Halibas
| Year of publication: |
2024
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|---|---|
| Authors: | Bilal, Muhammad ; Zhang, Yunfeng ; Cai, Shukai ; Akram, Umair ; Halibas, Alrence Santiago |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103674, p. 1-11
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| Subject: | Artificial intelligence | Consumer engagement on social media | Consumer experience | Purchase intention | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462292