Artificial intelligence marketing usage and firm performance
Jifeng Mu, Jonathan Z. Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Mu, Jifeng ; Zhang, Jonathan Z. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 4, p. 1081-1134
|
| Subject: | Artificial intelligence marketing usage | Customer acquisition | Customer satisfaction | Employee resistance | Industrial competition | Technological velocity | Künstliche Intelligenz | Artificial intelligence | Kundenzufriedenheit | Unternehmensperformance | Firm performance | Marketing | Kundengewinnung | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01076-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015509036