Artificial intelligence-powered tools for personalized product recommendations in e-commerce : the role of user satisfaction on online purchase decisions

Julia Mischin, Georgios A. Deirmentzoglou, Sofia Daskou, and Eirini Vlassi

Year of publication:	2025
Authors:	Mischin, Julia ; Deirmentzoglou, Georgios A. ; Daskou, Sofia ; Vlassi, Eirini
Published in:	Building Resilience Through Digital Transformation and Sustainable Innovation : Proceedings of the 16th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Vilnius, Lithuania, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-90054-9. - 2025, p. 235
Subject:	Artificial intelligence \| Digital marketing \| e-commerce \| Online purchase decision \| Personalized product recommendations \| User satisfaction \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Künstliche Intelligenz \| Kundenzufriedenheit \| Customer satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Kaufentscheidung \| Purchase decision \| Personalisierung \| Personalization \| Online-Marketing \| Internet marketing \| Website

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Other identifiers:	10.1007/978-3-031-90054-9_15 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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