Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Alma Berneburg
| Year of publication: |
2009
|
|---|---|
| Authors: | Berneburg, Alma |
| Publisher: |
Aachen : Shaker |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Befragung | Interview | Visualisierung | Visualization | Conjoint-Analyse | Conjoint analysis | Verbraucherforschung | Verbraucherverhalten | Präferenz | Messung | Virtuelle Realität | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 109 S., S. XVII - XXXI Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Merseburger Schriften zur Unternehmensführung. - Aachen : Shaker, ISSN 1613-592X, ZDB-ID 2222234-0. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Magdeburg, Univ., Diss., Fak. für Wirtschaftswiss., 2009 |
| Notes: | Nebent.: Virtual 3D-Stimuli in the measurement of consumer preferences |
| ISBN: | 978-3-8322-8586-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902507