Arts sponsorship versus sports sponsorship : which is better for marketing strategy?
Giulio Toscani, Gerard Prendergast
| Year of publication: |
2019
|
|---|---|
| Authors: | Toscani, Giulio ; Prendergast, Gerard P. |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 4, p. 428-450
|
| Subject: | Arts sponsees | arts sponsorship | marketing | sponsorship | sports sponsorship | Sponsoring | Sponsorship | Kunst | Arts | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Sport | Sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2018.1526748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200036