As good as new : embarrassment and consumers' preference for used versus new products
Ruomeng Wu, Donald R. Gaffney, Frank R. Kardes, Shaobo (Kevin) Li and Meng Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Wu, Ruomeng ; Gaffney, Donald R. ; Kardes, Frank R. ; Li, Shaobo ; Liu, Meng |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 4, p. 320-335
|
| Subject: | Culture | embarrassment | framing | product condition | secondhand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2268286 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575071