As if the poduct is aready mine : how Augmented Reality improves the digital product presentation
Thomas Alt, M.Sc., Prof. Dr. Franz-Rudolf Esch, Prof. Dr. Franziska Krause
| Year of publication: |
2020
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|---|---|
| Authors: | Alt, Thomas ; Esch, Franz-Rudolf ; Krause, Franziska |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 66.2020, 2, p. 12-26
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| Subject: | augemted reality | psychological ownership | consumer learning | product presentation | e-commerce | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Digitale Güter | Digital goods | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302588