As they sow, so shall they reap : customers' influence on customer satisfaction at the customer interface
Ruth M. Stock; Marei Bednarek
| Year of publication: |
2014
|
|---|---|
| Authors: | Stock-Homburg, Ruth ; Bednarek, Marei |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 4, p. 400-414
|
| Subject: | Customer demands-resources model | Support by customers | Customer satisfaction | Customer-oriented attitude | Customer-oriented behavior | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383815