Asian brand strategy : how Asia builds strong brands
Martin Roll
| Year of publication: |
2006 ; 1st publ.
|
|---|---|
| Authors: | Roll, Martin |
| Publisher: |
Basingstoke [u.a.] : Palgrave/Macmillan |
| Subject: | Asien | Asia | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVIII, 254 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP Literaturverz. S. 243 - 248 |
| ISBN: | 1-4039-9279-7 ; 978-1-4039-9279-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002913611