Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Morgan K. Ward and Susan M. Broniarczyk
| Year of publication: |
December 2016
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|---|---|
| Authors: | Ward, Morgan K. ; Broniarczyk, Susan M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 6, p. 1001-1018
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| Subject: | gift giving | social closeness | goal conflict | motivated reasoning | relational signaling | Geschenk | Gifts | Signalling | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Experiment | Altruismus | Altruism | Motivation | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011648431