Aspects Regarding the Impact of the "Rabla" Program and the "Casa Verde" Program on the Ecological Consumption in Romania

The modern consumer behavior has been very complex in the recent context of budgetary restrictions occurred after the global crisis, but it has also been changed and influenced by different selections of strategies in order to purchase and use the products/ services. The supply results have also been changed, according to a better response to consumer needs, specific to the new consumption cycle. The consumer reaction to the green products/ services has been highly influenced by the economic consequences. A new role of experience and adaptability of consumers could be seen as completed by anticipation strength. A more aggressive response related to the quality of products/ services on their entire life cycle, but yet quasi-ignorance in the aspects of environmental consequences it still result. The main objective of the paper consists in offering a better understanding of the new philosophy of Romanian consumers based on different simple models of replacing generalized durable goods (GDGs) in a simple, but intuitive analytical framework. The impact of Rabla programs over the eco-friendly products consumption within the proposed hypothesis has been strongly limited by the economic component (by the costs associated to maintenance, the energetic products consumption and the environmental taxes).