Assessing co-creation based competitive advantage through consumers' need for differentiation
Gurjeet Kaur Sahi, Rita Devi, Mahesh C. Gupta, T.C.E. Cheng
| Year of publication: |
2022
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|---|---|
| Authors: | Sahi, Gurjeet Kaur ; Devi, Rita ; Gupta, Mahesh Chander ; Cheng, T. C. E. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
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| Subject: | Consumers' need for differentiation | Micro businesses | Value co-creation | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Wettbewerbsvorteil | Competitive advantage | Betriebliche Wertschöpfung | Value creation | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209679