Assessing corporate demand for sponsorship : marketing costs in the financial services industry
Year of publication: |
June 2017
|
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Authors: | Jensen, Jonathan A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 281-291
|
Subject: | Sponsorship | Marketing costs | Return on investment | Agency conflicts | Sponsoring | Finanzdienstleistung | Financial services | Return on Investment |
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