Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry : a machine-learning approach
Omer Bugra Kirgiz, Meltem Kiygi-Calli, Sendi Cagliyor, Maryam El Oraiby
| Year of publication: |
2024
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| Authors: | Kirgiz, Omer Bugra ; Kiygi-Calli, Meltem ; Cagliyor, Sendi ; Oraiby, Maryam El |
| Published in: |
Telecommunications policy : the international journal on knowledge infrastructure development, management and regulation. - New York, NY [u.a.] : Elsevier, ISSN 0308-5961, ZDB-ID 1481207-1. - Vol. 48.2024, 8, Art.-No. 102816, p. 1-18
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| Subject: | Branded apps | Churn prediction | Gamified loyalty giveaways | Machine learning | Over-the-top (OTT) services | Telecom operator | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Markenführung | Brand management | Mobile Anwendung | Mobile application | Künstliche Intelligenz | Artificial intelligence | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2024.102816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015069735