Assessing impact of consumer perceived CSR on consumer attitude and purchase behaviour in retail segment : a stakeholder theory perspective
Pradeep Rathore, Esha Saha, Sayan Chakraborty and Aviral Kumar Tiwari
| Year of publication: |
2023
|
|---|---|
| Authors: | Rathore, Pradeep ; Saha, Esha ; Chakraborty, Sayan ; Tiwari, Aviral Kumar |
| Subject: | Attitude | Consumer behaviour | Corporate social responsibility | Empirical model | Loyalty | Satisfaction | Konsumentenverhalten | Corporate Social Responsibility | Stakeholder | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBR-10-2021-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334066