Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Staci M. Zavattaro; Joshua J. Daspit; Frank G. Adams
| Year of publication: |
2015
|
|---|---|
| Authors: | Zavattaro, Staci M. ; Daspit, Joshua J. ; Adams, Frank G. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 11-21
|
| Subject: | Place branding | Brand equity | Qualitative interviews | Absorptive capacity | City marketing | Markenimage | Brand image | Standortmarketing | Place marketing | Stadtmarketing | Befragung | Interview | Markenführung | Brand management | Qualitative Methode | Qualitative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010499522