Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Year of publication: |
2015
|
---|---|
Authors: | Zavattaro, Staci M. ; Daspit, Joshua J. ; Adams, Frank G. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 47.2015, p. 11-21
|
Subject: | Place branding | Brand equity | Qualitative interviews | Absorptive capacity | City marketing | Markenimage | Brand image | Stadtmarketing | Standortmarketing | Place marketing | Markenführung | Brand management | Qualitative Methode | Qualitative method | Befragung | Interview | Bewertung | Evaluation |
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