Assessing marketing performance : don't settle for a silver metric
Year of publication: |
2016
|
---|---|
Authors: | Ambler, Tim ; Roberts, John H. |
Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 73-89
|
Subject: | Marketing metrics | Marketing | Performance-Messung | Performance measurement |
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