Assessing price elasticity for private labels and national brands by store locations
Min-Hsin Huang, Eugene Jones, David E. Hahn and Robert P. Leone
| Year of publication: |
2012
|
|---|---|
| Authors: | Huang, Min-hsin ; Jones, Eugene ; Hahn, David E. ; Leone, Robert P. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 2, p. 175-190
|
| Subject: | Preiselastizität | Price elasticity | Handelsmarke | Store brand | Markenimage | Brand image | Nationalkultur | National culture | Nachfragesystem | Demand system | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561148