Assessing quality perception of private labels : intransient cues and consumer characteristics
Yongchuan Bao; Shibin Sheng; Yeqing Bao; David Stewart
| Year of publication: |
2011
|
|---|---|
| Authors: | Bao, Yongchuan ; Sheng, Shibin ; Bao, Yeqing ; Stewart, David W. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 6, p. 448-458
|
| Subject: | Handelsmarke | Store brand | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407558