Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sheila Sasser; Scott Koslow; Mark Kilgour
| Year of publication: |
2011
|
|---|---|
| Authors: | Sasser, Sheila ; Koslow, Scott ; Kilgour, Mark |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 361-373
|
| Subject: | Werbewirtschaft | Advertising industry | Medienberufe | Media professions | Kreativität | Creativity | Selbstevaluation | Self-assessment | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009381000