Assessing strategies of social Customer Relationship Management (CRM) in banking sector
Ahmad Zaimi Fa'aiz, Muhammad Anshari and Mohammad Nabil Almunawar
| Year of publication: |
2024
|
|---|---|
| Authors: | Ahmad Zaimi Fa'aiz ; Muhammad Anshari ; Mohammad Nabil Almunawar |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 105-118
|
| Subject: | CRM | Social CRM | banking | CRM strategies | marketing | Beziehungsmarketing | Relationship marketing | Bank | Bankmarketing | Bank marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072426