Assessing the adoption of frugal innovation using sem from customers' and firm's perspectives
Abbas Al-Refaie, Esraa Abu-Ghannam and Ahmad Al-Hawadi
| Year of publication: |
2023
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|---|---|
| Authors: | Al-Refaie, Abbas ; Abu-Ghannam, Esraa ; Al-Hawadi, Ahmad |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 27.2023, 9/10, Art.-No. 2350046, p. 1-27
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| Subject: | Customer acceptance | firm performance | frugal | innovation | low-cost products | Structural Equation Modelling | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption | Innovation | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919623500469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576812