Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Year of publication: |
2010
|
---|---|
Authors: | Leonidou, Leonidas C. ; Barnes, Bradley R. ; Spyropoulou, Stavroula ; Katsikeas, Constantine S. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 5, p. 491-518
|
Subject: | Marketingtheorie | Marketing theory | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | Fachzeitschrift | Journal | Marketing |
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