Assessing the determinants of customer happiness and customer loyalty in fast-food restaurant
Emily H.T. Yapp, Bagos Wahyudi Amin Tohari
| Year of publication: |
2021
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|---|---|
| Authors: | Yapp, Emily H. T. ; Bagos Wahyudi Amin Tohari |
| Published in: |
International journal of sustainable strategic management : IJSSM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3619, ZDB-ID 2461594-8. - Vol. 9.2021, 2, p. 123-138
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| Subject: | fast-food restaurant | happiness | loyalty | price fairness | satisfaction | services quality | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSSM.2021.123208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257971