Assessing the dimensions of product variety on performance : the value of product line and pack size
Xiang Wan, Martin E. Dresner, and Philip T. Evers
| Year of publication: |
2014
|
|---|---|
| Authors: | Wan, Xiang ; Dresner, Martin ; Evers, Philip T. |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 35.2014, 3, p. 213-224
|
| Subject: | product variety | product line | pack size | fill rates | sales | distributors | Produktdifferenzierung | Product differentiation | Theorie | Theory | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010426497