Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Year of publication: |
2017
|
---|---|
Authors: | Cobb, Steven A. ; Olberding, Douglas |
Published in: |
Social enterprise and special events : market-based approaches to mission-driven gatherings. - New York : Routledge, ISBN 978-1-138-94230-1. - 2017, p. 115-128
|
Subject: | economic impact | Veranstaltung | Event | Event-Marketing | Event marketing |
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