Assessing the financial value of digital advertising : an event study approach
Chan Yun Yoo and Tae Hyun Baek
| Year of publication: |
2017
|
|---|---|
| Authors: | Yoo, Chan Yun ; Baek, Tae Hyun |
| Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 222-242
|
| Subject: | Mobile Marketing | Mobile marketing | Betriebliche Wertschöpfung | Value creation | Rentabilität | Profitability | Ereignisstudie | Event study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646115