Assessing the impact of values change using giving voice to values

This chapter assesses the impact of values change on the likelihood of reporting concerns for a situation of fraudulent financial reporting after a Giving Voice to Values (GVV) ethics intervention. The GVV curriculum shifts focus away from why actions are unethical to how one may effectively voice their values to resolve ethical conflict. After implementing this program in advanced accounting courses and empirically assessing the impact of the ethics intervention, the authors find that students have a stronger sense of the importance of values prescribed in professional codes of conduct and are more likely to speak up and confront unethical actions by voicing their values. GVV has the potential to increase the number of accounting professionals who are willing to speak up and confront unethical practices. The authors’ study appears to be the first to empirically test how a change in the perception of the importance of values impacts the likelihood to report concerns to members of the management hierarchy, filling an important gap in the literature.